News
11.21.08
EFGH website launched
The website for our friends Frank Gesualdi and Hayley Eber at EFGH has launched.
Visit the site here.
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08.16.08
T-Magazine intro
Our intro animation for the Fall issue of the NYT T-Magazine is currently featured on their site.
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05.30.08
Urban A&O website launched
The website for Joe MacDonald's studio Urban A&O has launched.
Visit the site here.
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02.29.08
SOFTlab featured in Stiletto Magazine
We have been featured in the latest issue of Stiletto Magazine, a high end fashion / culture quarterly French magazine. We met Laurence Benaim, the founder and Director of the Publication / Chief Editor of Stiletto at our studio back in November 07.
See the article here.
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12.20.07
GAUD website
A Beta version of the website for The Graduate School of Architecture and Urban Design at Pratt (GAUD) has gone live. The site is intended mainly as a showcase for the student's work.
Click here to visit the site.
Click here to read more on the project.
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12.11.07
Living City
Two animations we worked on for "Living City", an exhibition by The Living (David Benjamin and Soo-In Yang) are on display at the Van Alen Institute, along with their fantastic prototype of the breathing skin.
See the project here.
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11.11.07
Tacklebox
We designed the website for Jeremy Barbour's Tacklebox studio in Brooklyn. A simple website for an up-and-coming design studio.
See the site here.
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10.20.07
How Sweet It Is Bakery
We've recently completed the design and production of the interior for the How Sweet It Is bakery in the Lower East Side. Our friends at Studio D&B approached us for the design of a pattern for the ceiling, which quickly evolved into a 3d pattern that fills most of the space.
Check out the project here.
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08.30.07
Scripted by Purpose
We will be participating in Scripted by Purpose, an exhibition at the F.U.E.L. Collection in Philadelphia curated by Marc Fornes (theverymany) and Skylar Tibbits. The exhibition brings together young designers using a wide variety of computational techniques to produce very interesting work. The exhibition opens September 7, 2007.
View images of SOFTlab's submission here.
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08.30.07
SOFTlab @ Pratt
We are back at PRATT this semester with the course Digital Production Techniques. The course provides a framework for conceptualizing and producing digital output and emphasizes the integrated use of the computer for design, production, and presentation
View the class' site here
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06.22.07
Illumination @ Bravin Lee Studios
Michael Somoroff's recent installation Illumination is currently on display at Bravin Lee Programs in NYC through August 10th, 07. The lab worked closely with the artist to produce the digital animation content for the show. The installation features a pretty impressive 270-degree projection of the main video, for which a custom lens was developed for the show by The Eluminati. The sculpture, Illumination I is currently on display at the Aldrich Museum in Connecticut through October 14th, 07.
View images of the project here.
View images of the sculpture here.
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04.07.07
Paul Poiret exhibit at The Met
We've finished two animations comissioned by the Metropolitan Museum of Art for the exhibition "Poiret: King of Fashion". The show will open on May 9th and will go until August 5th.
The lab worked closely with Christopher Noey and The Costume Institute (Harold Koda - Curator in Charge and Andrew Bolton -Curator) to develop the animations, which show the way in which some of Poiret's dresses are constructed through very minimalistic means, yet reaching highly complex outcomes.
View images of the project here.
See the press release here.
Read the International Herald Tribune review here.
Read the New York Times review here.
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01.27.07
SOFTlab's new office
SOFTlab has moved into the city. We are now at 34 West 27th Street on the 9th floor.
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01.23.07
SOFTlab @ Pratt
We are teaching again at PRATT this semester. The brief for the class was to come up with something interesting and new... The product is Visualizing[DATA]. Using MAYA and some scripting we are going to try and get the students to produce animated intensity maps of a space and then have that affect a physical intervention, through the creation of parametric objects.
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11.12.06
Michael Somoroff's Illumination I
We are very pleased to announce that our partner, Michael Somoroff, is unveiling his monumental work, Illumination I at the Rothko Chapel in Houston on November 12. We produced the accompanying video. We worked closely with Michael to produce the digital model that was used by Kreysler & Associates in Napa to produce the final scultpure.
View images of the project here and images of the installed piece here.
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10.04.06
Michael Rees' Putto 4x4 completed
We attended the opening for Putto4x4. Putto 4x4 is the latest sculpture by our good friend, collaborator,general mad scientist, and very talented artist, Michael Rees. We collaborated with Michael on the fabrication of the sculpture. Everything was modeled and sent straight to the CNC. The foam and structure were machined so that we were able to assemble the shape in a couple of hours.
For images of the project, click here. See the artist's website here. Images of the opening here.