Branding for Matrix Art Collective

SOFTlab developed the branding strategy for Matrix Art Collective, a New Jersey-based manufacturing company. The branding makes use of a language that can be recombined to match the specificity of the projects the company undertakes. By allowing variation within a consistent framework, the brand is allowed to change while remaining recognizable. The ability to easily customize the brand is vital for a young company that is defining itself through its work and growth.